Texturizing is a chemical service performed to relax the natural curl pattern of a client's hair. Traditionally, texturizers were done on short hair in order to obtain a wavy look. As natural and curly hairstyles have increased in popularity, texturizers are increasingly being requested by and performed on clients with medium to long length hair. This services enables clients to wear their hair in a curly style without having to deal with setting their hair on rollers or curling it with irons. Once the hair has been texturized chemically, clients can simply wash or wet their hair and apply the appropriate styling products. Texturizing also enhances the effectiveness of thermal straightening; texturized hair doesn't revert as easily as natural hair does.